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Who Is My Tribe?

Part of growing a successful brand is defining your target audience. Knowing your target audience is a critical piece of your strategy. Without knowing who they are, Marketing properly is...

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Help. I need to write a powerful elevator pitch!

Yesterday, I was speaking with a client and they were having trouble creating their elevator pitch or their story about how they help others. Some people call it your simple structure sentence, an...

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Writing Content Just Got A Little Easier!

This week I was in a networking group and someone mentioned how they have so many different businesses and messages that they didn’t know how to reach their audience effectively. As a content...

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