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How Do I know What the Right Social Media Channels are for My Business?

Defining a marketing strategy for your new or up and coming business is a very important task. Most new business owners and Entrepreneurs struggle with deciding on how to start connecting with...

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Is Your Brand Culture Part of Your Marketing?

I was mentoring an intern today and he asked me to define culture within a brand and what that means to me. That was a great question and it sparked some thoughts for me. A great marketing strategy...

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Help. I need to write a powerful elevator pitch!

Yesterday, I was speaking with a client and they were having trouble creating their elevator pitch or their story about how they help others. Some people call it your simple structure sentence, an...

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Marketing Mistakes


As an Entrepreneur it’s easy to fall into the trap of everyone’s doing it so I should too. That is not true. A good marketing strategy is based on understanding the needs of your target...

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A Work Culture that Includes Mindfulness

In today’s world, there is an increasing need by business owners to use mindfulness techniques in their overall operational strategy to ensure high sales growth and a collaborative working...

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What is this PR Thing I Hear About?

Greetings my Entrepreneurial buddies! Today I want to talk about another branch of marketing and that’s PR. What is Public Relations? It’s simply how we get our brand story to the...

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Why Do I need Branding and Marketing Anyway?

As an entrepreneur, you might often times wonder, why do I need marketing and branding? It’s so expensive, I don’t have the time, there has got to be another way! Someone said to me the...

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The Basics of Advertising

How are you liking your new gig as an Entrepreneur? Has it become easier as the days go by? Are you effectively reaching your clients? I was asked the other day by a client,  what goes into...

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The Best Relationship

Just like any relationship, like dating a marriage, siblings, friends and professional relationships, consumer relationships take time and nurturing. They need time and attention. Relationships are...

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Why?

In the game of Entrepreneurship, we often ask ourselves many questions. I have found myself questioning, is this the right time? Am I offering what my clients need? Oh and then, there’s...
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