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How Do I know What the Right Social Media Channels are for My Business?

Defining a marketing strategy for your new or up and coming business is a very important task. Most new business owners and Entrepreneurs struggle with deciding on how to start connecting with...

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Is Your Brand Culture Part of Your Marketing?

I was mentoring an intern today and he asked me to define culture within a brand and what that means to me. That was a great question and it sparked some thoughts for me. A great marketing strategy...

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Sales +Marketing=SUCCESS

As a Marketing and Branding specialist, I often get asked what is the relationship between sales and marketing? That is an awesome question to explore as you begin your journey to entrepreneurship....

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Why Do I need Branding and Marketing Anyway?

As an entrepreneur, you might often times wonder, why do I need marketing and branding? It’s so expensive, I don’t have the time, there has got to be another way! Someone said to me the...

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Anyone remember the No Frills Brand?

In the world of marketing and branding, like most other things, you will talk to different people who have different opinions about what you should or shouldn’t do. Its really up to you to...

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Your Mess Is Your Message

Have you ever worried about how to introduce yourself to prospective clients or how to influence a client to start working with the right messaging? I am taking an interesting online bootcamp...

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What Is Your Business Going to Achieve in 2021?

Have you started setting goals and plans for your business for 2021? If you answered no, may I ask what you are waiting for? If you haven’t started, it’s a perfect time to start...

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Let’s See What Is On Your Resume

As an Entrepreneur, it’s important to note that many people think of your website as a resume for your brand. Some marketers will argue that a website is not important. I  not only...

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Sometimes You Want to Go Where Everybody Knows Your Name

Not sure why this tune is resounding in my head today and I know that some of you may be too young for the reference but here goes anyway. This was the theme song to the show “Cheers”...

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The World is turning Virtual. Are you in?

What a time we are living in. I am staring to notice that so many people today are looking for new and innovative ways to reinvent themselves as millions of people are losing their jobs and need...

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