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Quick Tips to Market Research

Recently, I had clients asking me what is the best way to do Market Research. That is a loaded question, but I am here to tell you that Market Research doesn’t need to be a formal process....

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Who Is My Tribe?

Part of growing a successful brand is defining your target audience. Knowing your target audience is a critical piece of your strategy. Without knowing who they are, Marketing properly is...

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How do I make my presence known?

Making your business known is an important piece in ensuring you can drive sales and make an impact to your target audience. You might be asking; how do I get my business out there or how can I...

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Help. I need to write a powerful elevator pitch!

Yesterday, I was speaking with a client and they were having trouble creating their elevator pitch or their story about how they help others. Some people call it your simple structure sentence, an...

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Writing Content Just Got A Little Easier!

This week I was in a networking group and someone mentioned how they have so many different businesses and messages that they didn’t know how to reach their audience effectively. As a content...

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Marketing Mistakes


As an Entrepreneur it’s easy to fall into the trap of everyone’s doing it so I should too. That is not true. A good marketing strategy is based on understanding the needs of your target...

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Sales +Marketing=SUCCESS

As a Marketing and Branding specialist, I often get asked what is the relationship between sales and marketing? That is an awesome question to explore as you begin your journey to entrepreneurship....

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Mindfulness In Marketing

As entrepreneurs, building businesses in the pandemic, it’s so important for us to be conscious. What does that mean? It can mean so many things. Have you heard of the term mindfulness?...
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Sometimes You Want to Go Where Everybody Knows Your Name

Not sure why this tune is resounding in my head today and I know that some of you may be too young for the reference but here goes anyway. This was the theme song to the show “Cheers”...

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Who Is Reading This Stuff Anyway?

Welcome back to my blog. I hope the topics I outline are helping you guys become more comfortable with your entrepreneurial journey. Sometimes I ask myself, "who the hell wants to read what I have...

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