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Is Your Brand Culture Part of Your Marketing?

I was mentoring an intern today and he asked me to define culture within a brand and what that means to me. That was a great question and it sparked some thoughts for me. A great marketing strategy...

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Knock, knock? Who’s there? It’s me!

Like the age old knock knock jokes, we always sit on the edge of our seats to find out who’s there. Well guess what? It’s a new year filled with new opportunities. At the end of the...

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Lights, Camera, Action

One of the most common things I hear from my clients when it comes to fears around connecting with their audience is about video. Maybe some of these statements ring true for you but, a lot of...

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