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Is Your Brand Culture Part of Your Marketing?

I was mentoring an intern today and he asked me to define culture within a brand and what that means to me. That was a great question and it sparked some thoughts for me. A great marketing strategy...

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The Back Story

In a recent blog, I noted that I wanted to share my story of entrepreneurship with you. I think its important for us to all stick together and support one another as we create our businesses and...

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Knock, knock? Who’s there? It’s me!

Like the age old knock knock jokes, we always sit on the edge of our seats to find out who’s there. Well guess what? It’s a new year filled with new opportunities. At the end of the...

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Marketing In the Pandemic

As we all know, 2020 was a challenging year for many. Many people lost their jobs, their income, and their will to be game changers. As Entrepreneurs, it is our responsibility to take calculated...

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"Lead and They Will Follow"

I bet you that part of your ongoing thoughts as a new business owner is  around how you are going to attract new qualified leads. After all, if you are not always engaging new leads, how are...

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Sometimes You Want to Go Where Everybody Knows Your Name

Not sure why this tune is resounding in my head today and I know that some of you may be too young for the reference but here goes anyway. This was the theme song to the show “Cheers”...

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