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Who Is My Tribe?

Part of growing a successful brand is defining your target audience. Knowing your target audience is a critical piece of your strategy. Without knowing who they are, Marketing properly is...

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Is Your Brand Culture Part of Your Marketing?

I was mentoring an intern today and he asked me to define culture within a brand and what that means to me. That was a great question and it sparked some thoughts for me. A great marketing strategy...

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Anyone remember the No Frills Brand?

In the world of marketing and branding, like most other things, you will talk to different people who have different opinions about what you should or shouldn’t do. Its really up to you to...

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10 Things I learned in 2020

What a year 2020 has been. It’s definitely one for the books. Not only did we suffer a global pandemic but we experienced a shutdown and a life changing period in our government and world....

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